Emerge as a business amidst this lockdown

Salooni Saha
Content Writer

In the current scenario, COVID-19 has changed the way we do business. While people turned to digital tools to keep some semblance of normality, other companies are left with no choice. It’s either to adapt to a new reality or take a long, long break from work. Businesses are positioning themselves in the market through online platforms to conduct their current operations.

According to current reports, e-commerce companies such as Flipkart, Amazon, Bigbasket, and Grofers have witnessed about a 20-30 percent spike in orders as customers are avoiding visiting crowded places like malls and supermarkets for their daily necessities.

Digital transformation is expected to be commonplace in the post-COVID-19 era with a virtual exchange of information becoming the new reality. This lockdown has made us experience digital across all sections of society. It’s like we are more connected than ever, only because of all the virtual platforms. The virus is forcing us to use the internet as it was always meant to be used — to connect, share information and resources, and come up with collective solutions to urgent problems. Social distancing would need to be practiced for a few more months. This would have a lasting effect on consumer buying behavior. Online buying channels will replace the others, thus, necessitating companies to invest in online collaboration tools apart from planned digital strategies.
The pandemic has taken its toll on consumers and businesses, by changing the way people work, shop, and spend their free time. Digital solutions, such as delivery applications, contactless payments and mobile banking, have become a go-to option for consumers in need of a way to efficiently manage their daily tasks, yet remain as safe as possible during the COVID-19 crisis. The increasing availability and accessibility of digital platforms also allow for efficiency gains in institutional processes, while blended learning options offer flexibility to learners and instructors alike.

Your website is an important marketing tool. A well-maintained website can help you gain a competitive advantage in your industry and improve your business image. Your website should reflect the kind of experience your business – or a business like yours offer.
Running your own business is a difficult task, no one should use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business.

A surprising fact is how many businesses do not have a website. You would think that in this digital modern era everybody would know how important a website is for a business. It is not the case and any business that does not have a professionally designed website is missing out on a powerful marketing tool.

Developing your website offers many benefits including helping you get more leads and prospects, increase sales, enhance your professional brand, and improve your customer service. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store.
If you do not have a business website you are missing all of this potential business. A website will not only give you credibility but it can help to give the impression that your company is larger and more successful than it may be. There are still a lot of businesses that do not have websites, there are different reasons for this but mostly it comes down to business owners thinking websites are too expensive. It’s surprising to learn that a website can be built for very little money. You don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company, products, services, and contact details work completely fine.

As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, your website must give consumers a clear idea of what your brand is about and what types of products or services you offer.

  • Advertising effectiveness

The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic for your website to make a worthwhile impact on your company’s marketing campaign. Your website will be the center of your company’s online presence; through it, you advertise your business around the Web on social networking sites, forums, and through pay-per-click advertising programs.

  • A Venue to Showcase Your Previous Work

A website is a fantastic medium to showcase your work, regardless type of business you have. This gives clients an idea of what type to expect if they buy your products or hire your services. Therefore, make sure to use clear images of your work to attract potential clients. Which is also an effective way to reduce costs on printing and distribution. A website can act as your online brochure or catalog that can be changed or updated at any time.

  • Accessibility

Businesses with websites experience greater revenue per year than those without websites. Websites are flexible and can grow as your business matures. Websites also allow your business to be available 24 hours a day, 7 days a week, throughout the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information that would otherwise only be accessible during your company’s business hours.

  • Sales

Your website can sell products at any time. Potential customers are not restricted to business hours. Instead, they can go online and purchase products whenever they want. A website with an online shop can provide a dramatic boost in sales. The Internet allows businesses to break through the geographical barriers and become accessible from anywhere in the world by a potential customer that has an Internet connection. Selling products online is cheaper and easier for you and your customers. Customers can quickly and easily contact you, give feedback on your products or ask about product availability.

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