The 5 Digital Steps For Every Start-Up’s Journey Towards Success

Salooni-saha
Salooni Saha
Content Writer

Building a start-up takes a long time. This post is attempting to define the broad stages of the evolution of a start-up journey. Even if your idea is great, there’s a big difference between having a great idea and creating a successful start-up company. In this fast-paced and influencing business industry, you need to take measures on establishing your brand name with a robust digital marketing strategy. It is a powerful tool and can contribute powerfully to your online presence, and positively impact your bottom line. Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands.

1. RESEARCH

Market, Competitors & Audience

To have a clear understanding of what the market demands, research is the first step to determine if you do have an idea worth pursuing. It is the main source to understand the users or audience. We all have a general idea about certain things but to win their loyalty, we need to dig in deep and find out as much of relevant information available through different mediums. It also improves the existing service, or when you’re just looking to be a step ahead of your competitors.

Analytics gives us the ‘what’, but research gives us the ‘why’. For example, analytics can tell you that customers leave when they reach your pricing page, but only research can explain why.

Market research will help you in understanding the full profile of your ideal customer. Knowledge of your customers will help you determine the market size and what triggers them to buy. You’ll gain valuable insights like their age, location, gender & income, which will finally play a role in creating effectively tailored engaging content for your marketing campaigns.

2. CONTENT PLANNING

Content is the foundation for every type of digital form of marketing out there – be it social media, content, email, or inbound marketing. Create content that is unique and fresh as it can have a strong impact on your target market. Solid content is what engages your audience. Great content can increase your organic traffic and can improve your search engine rankings. Including visuals like info-graphics and images will help you to demonstrate your point and capture your audience’s attention.
If you can churn out high-quality content with relevant keywords, it is possible to attract visitors to the website through search engines.
To capture the attention of your target market, content creation is the way to go. Any content you produce should have both a purpose and value to the consumer. Your content must serve a purpose for your business.

3. PRODUCTION

Video, Photo & Graphic Design

Production is the hands-on creation of informative or entertaining media that seeks to engage an audience’s attention. It is a system, not a goal. The production system is to build awareness, leads and sales. The type of content you produce needs to meet one of those goals. That’s true for written content, video, or illustration. Video (a combination of animation, stills, video snippets and text) is increasingly favoured as a way to get information out to customers and prospects and is considered an easy way to leverage the power of digital media. Photography helps reflect the essence of a brand, working as part of a sustainable, cost-effective overall marketing strategy. Online videos will account for more than 80% of all consumer internet traffic by the end of 2020. 50% of executives look for more information after seeing a product or service in a video.
Animated graphics and custom illustrations complement on-site video shoots to enhance their storytelling around products and services. Multimedia assets convey what’s special about your small business quickly and easily to your target audience.

4. PROMOTION

Any business requires promotion for its growth. Promotion involves communicating the existence of your business to the maximum number of people and also to convince them to buy your products and services. Regardless of their size, all businesses need to realize and accept the importance of digital promotions in consumer marketing strategies. Closely studying your online promotions is crucial to obtain the best results in consumer marketing. Promotions and consumer marketing strategies go hand in hand. With promotions, you put across the benefits of your product or service to the customers. A well-designed promotional campaign aligned with your other consumer marketing activities can help bring in more customers and increase your profitability, ensuring your business’ long-term success. Digital promotions help eliminate any resistance to purchasing your product or service and they encourage consumers to buy more of a given product.

With promotions, there are many ways to promote your brand and increase sales online. Depending on the goals, objectives and priorities of your business, you can use various promotional strategies to market your business and drive sales online.

Benefits of digital promotions-

  • Increased Brand Awareness
  • More Consumer Information
  • Increased Customer Traffic
  • Increased Sales and Profits

Using digital promotions in consumer marketing strategies can help you to entice customers to take specific actions that can drive your sales and other measurable KPIs that are important to your company.

5. REMARKETING

Remarketing involves targeting customers who have already viewed something on your site or demonstrated interest in your products. It offers a means of re-engaging customers who might have been browsing pages on your site but did not follow through with a conversion.
Remarketing can be an excellent way to boost the relevance and personalization of the ads displayed. Knowing what is remarketing can help you better engage online customers. Tapping into what interests these online customers can engage these users. A remarketing program will allow you to track certain pages on your website. This will allow you to identify the customers who spent time on those pages without converting.
Once you have identified the audience, you can now display specialized ads that promote the products they already viewed. These ads, therefore, will be highly personalized and promote items that people already showed an interest in, increasing their relevance.

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